SaaS Metrics & Growth Platform

Tasto unites analytics, forecasting, and benchmarks into one real-time view, so you can track today's performance and shape tomorrow's growth.

Tasto product overview

Used daily by over 3,000 SaaS companies, including

ahrefsBufferPitchsoftrtodoist

The Benchmark for Subscription Analytics

For over a decade, Tasto has helped subscription teams turn recurring revenue into a system of record. Forecasts, cohorts, and benchmarks give operators the clarity to grow faster and smarter.

ARR Forecasts

Project untilEnd of year 2030
$2.84M$3.21M$4.48MIf we can cut churn by 20%If nothing changesQ4/2018Q4/2020Q4/2022Q4/2024Q4/2026Q4/2028Q4/2030$2M$3M$4M$5M$6M$7M

The best SaaS leaders know their numbers cold. Tasto makes it easier to see what's actually driving growth.

Growth Council

Operator roundtable

Subscriber Cohorts

💾
2026-01-01 to 2026-12-31
Subscriber since • is within • 2026-01-01 and 2026-12-31+
LINEBAR
DAYWEEKMONTHQUARTERYEAR
Q1/2016Q1/2017Q1/2018Q1/2019Q1/2020Q1/2021Q1/2022Q1/2023Q1/2024Q1/2025Q1/2026
2024 customers
Subscriber since • within 2024-01-01 and 2024-12-31
$43,218
Plan (including all items in subscription set)is one of
Starter planPRO plan
All monthly plans
All quarterly plans
All annual plans
PRO plan
Enterprise plan
Manage Plans
CancelAdd

Works with Every Way You Bill

Whether you charge per seat, by tier or usage, or across multiple products, currencies, regions, and payment terms, Tasto delivers the flexibility and scalability to support virtually any subscription business model.

Multiple billing systemsPLG modelsAdd-ons & overage feesMulti-currency

Multiple billing systems

Tasto supports multiple billing systems, whether for different customer groups or during a migration. We automatically connect subscriptions across systems to maintain accurate timelines and smooth MRR reporting for each customer.

S
Stripe source
Subscription invoices
Pro monthly$100Jan
Pro monthly$100Feb
Pro monthly$100Mar
qb
QuickBooks source
Subscription invoices
Enterprise annual$2,400
B
Benchstack
Active
MRR
$200
ARR
$2,400

Monthly Recurring Revenue

Edit MRR
$0$100$200$300
Purchased the Pro plan on monthly billing
Upgraded from Pro to Enterprise

Integrates into the modern SaaS stack

Your data lives across tools, products, and data warehouses. Tasto brings it all together by connecting billing, usage, and workflow systems into a unified view of your subscription business.

BillingSources
S
CB
AS
GP
qb
P
X
B
+ dozens more
Tasto
Subscription Growth Platform
Apps & platformsDestinations
Slack
Intercom
HubSpot
Z
P
BigQuery
CRM
+ more
Apps & platforms
Intercom
HubSpot
Salesforce
Crono
iPaaS, CDP, ETL, Email & more
n8n
Jitsu
Segment
Zapier
Gmail
Outlook
IMAP
Sheets
API
MCP
Webhooks
Email
Data storage
GCS
Snowflake
RS
S3
Blob
BigQuery

Metrics don't grow your business. Action does.

Trigger workflows from subscription events to convert more revenue and reduce churn.

Convert more, lose less

Orchestrate the entire subscriber journey from free trial to renewal. Convert more pipeline, reduce churn, and align sales and success in one SaaS-native growth platform.

Automate with context

Tasto connects real-time revenue data with customer workflows, so every action is powered by context.

Explore Workflow Automation
Automations
Large customer save attempt
Scheduled cancellation event received
Cancellation
Check conditions
Filter
MRR is greater than $500 AND Region is one of Americas
MRR > $500 • Region in Americas
Wait for 0 days
Assign task
Task
Jordan to follow up with the customer
Lead routing for EMEA
Merge duplicate customers

The Tasto Standard

Where the SaaS world measures success. Tasto is more than software – it's the center of excellence for SaaS metrics, forecasting, and benchmarks. Our data and insights help founders and operators understand how they stack up and where to grow next.

Kyle Poyar
Analyst-in-Residence
Sara Archer
CRO
Nick Franklin
CEO & Founder
Olga Berezovsky
Analyst-in-Residence
SaaS Benchmarks and Insights

Get started with Tasto

Up to $120K ARR
$0
USD
  • Unify free trial and billing data
  • Segment subscribers with powerful filters
  • Automate workflows based on subscription events
  • Invite your whole team at no extra cost